Motorola released an ad saying the new phone will be customizable. While they were not specific about what that means, there have been a few leaks of what they are going to offer with the Moto X. You will probably be able to choose between 16GB and 32GB of storage too.
1) Custom engraving on the back of the phone. Yes, you’ll be able to engrave anything you want on the back of the new Moto X. Just like Apple does with some of their gear.
2) Custom color backplate for your Moto X. You can choose your backplate color…and from the leaked shots it looks like you have your choice of several flamboyant colors
3) Custom wallpaper. Whoooaaa, a custom wallpaper. You can upload a picture or pick one of your choice and your special Moto X will come with that picture pre-installed as the wallpaper.
While a custom color backplate is cool, it’s most likely going to be covered by a case anyway…still a cool feature to offer.